Brand Design
Brand Design
Color, Contrast, and Accessibility: Designing Websites That Work for Everyone
Picture a contact form. A field filled in incorrectly turns red. A valid field turns green. Clean, intuitive, elegant —…
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13 min read
Brand Design
Blue in medical branding: facts, myths, and design practice
Open ten hospital, health-insurance, or pharma websites and seven of them will be blue. Pfizer, Blue Cross Blue Shield, the…
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14 min read
Brand Design
Color isn’t decoration. What a founder should know before approving a new brand
Most color presentations I’ve sat through go roughly like this. The designer shows three palette directions. The founder leans back…
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19 min read