Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the strategic practice of improving a website’s visibility in organic (unpaid) search engine results. It involves optimizing page content, website structure, technical setup, and off-site factors to attract relevant traffic and climb higher in results pages. SEO combines keyword research, on-page and technical tweaks, quality content creation, and authoritative link building – all with the goal of increasing click volume from search engines like Google, Bing, and niche verticals.

Good SEO makes your site easier for search engines to crawl and understand while ensuring your offerings match user intent. It boosts brand presence, credibility, and conversions over the long term