Keyword Research

Keyword research is the foundational SEO process of discovering and analyzing the actual search terms people use to look for information, products, or services online. It involves tools like Google Keyword Planner, Google Trends, or platforms like Semrush and Mangools to uncover relevant keywords based on search volume, competition, user intent, and relevance. SEO professionals use it to shape content strategy, prioritize ranking opportunities, and attract targeted organic traffic that matches user behavior.

Understanding user intent is critical: whether users seek factual answers, comparisons, buying opportunities, or navigation goals, keyword research ensures your content aligns with what they’re truly looking for.

Further Reading & Resources:

• Mangools Beginner’s Guide – Step-by-step walkthrough of keyword research and its role in SEO strategy
• Semrush Keyword Research Guide – Deep dive into methods and value of keyword analysis for content planning and rankings