Gift Card Notification

Gift Card Notifications are the automated emails, SMS messages, or in-app alerts sent to buyers and recipients at various stages of the gift card lifecycle. Effective notifications keep all parties informed, build trust, and drive redemption.

Key notification types

• Purchase confirmation (to buyer): Confirms the gift card order, includes the code (or states when it will be delivered), and provides order details.
• Delivery (to recipient): The main gift card email containing the code, balance, personal message, template design, and a link to the store.
• Delivery confirmation (to buyer): Lets the purchaser know the card was successfully delivered to the recipient.
• Redemption notification (to buyer): Optional alert informing the buyer that the recipient has used their gift.
• Balance update (to recipient): Sent after each use, showing the remaining balance.
• Expiration reminder (to recipient): Sent before a card expires, prompting the holder to use their remaining balance.
• Low balance alert (to recipient): Notifies the holder when the balance drops below a threshold, optionally suggesting a top-up.

Best practices

• Use WooCommerce’s email system or a transactional email service (e.g., SendGrid, Mailgun) for reliable delivery.
• Make all notifications mobile-responsive and test across email clients.
• Avoid sending too many notifications—each message should provide clear value.
• Include unsubscribe options where required by law (e.g., for marketing-adjacent messages).