Bulk Gift Cards
Bulk Gift Cards refers to the purchase and management of large quantities of gift cards in a single transaction. Bulk orders are typically placed by businesses for employee rewards, client gifts, promotional giveaways, or incentive programs. They represent a significant B2B revenue channel for many retailers.
Common use cases
- Employee rewards: Companies purchase gift cards as bonuses, holiday gifts, or recognition awards for staff.
- Client appreciation: Businesses send gift cards to customers or partners as thank-you gifts or relationship-building gestures.
- Promotions and giveaways: Marketing teams use gift cards as prizes in contests, surveys, or promotional campaigns.
- Reseller distribution: Third-party platforms or retailers buy cards in bulk to resell through their own channels.
Implementation in WooCommerce
Standard WooCommerce gift card plugins are designed for single-card purchases. Supporting bulk orders typically requires additional functionality. You may need to build (or install) a feature that lets a buyer specify a quantity, generates multiple unique codes in one transaction, and exports the codes as a CSV file for distribution. Some plugins offer this natively; others require custom development or a separate B2B order flow.
Considerations
- Pricing and discounts: Offer volume discounts (e.g., 5% off orders of 100+ cards) to incentivize bulk purchases.
- Code delivery: Provide bulk buyers with a downloadable CSV or API endpoint for retrieving codes.
- Fraud risk: Bulk purchases using stolen payment methods are a major fraud vector. Apply enhanced verification (manual review, delayed activation) for large orders.
- Reporting: Track bulk orders separately to measure B2B channel performance and outstanding liabilities.