A Comprehensive Guide to Technical SEO

Introduction

In this blog post, we’ll break down all aspects of technical SEO, explain how you can work on your site to boost your SEO, and discuss key tactics such as competitor analysis, keyword gaps, multilingual optimization, page speed, and HTML improvements.

What is Technical SEO?

Technical SEO refers to the process of optimizing your website for the crawling and indexing phase. It helps ensure that search engines can easily access, interpret, and rank your website. Unlike content-based SEO, which focuses on optimizing the content for keywords, technical SEO is focused on improving the infrastructure of your website.

Without proper technical SEO, even the best content may not rank well because search engines can’t properly index your pages or find your site appealing enough to rank. A solid technical foundation is crucial for success.

Site Structure: Creating an Organized Framework

A well-structured site makes it easier for search engines to crawl and understand your content. Here are some tips to improve your site structure:

• Logical URL Structures: URLs should be descriptive, short, and include target keywords. Avoid using dynamic URLs with special characters, and opt for clean, keyword-rich URLs like /services/web-development instead of /?id=256. A logical URL structure is not only beneficial for search engines but also for user experience. Descriptive URLs give users an idea of what to expect before they click on a link. It also makes it easier to share and remember.When creating URLs, be consistent with naming conventions. Use hyphens instead of underscores to separate words, as Google interprets hyphens as word separators. Moreover, try to limit folder depth; shorter URLs generally rank better because they are easier for search engines to crawl.
• Breadcrumbs: Use breadcrumb navigation to show users (and search engines) the hierarchical structure of your site. Breadcrumbs also help Google understand the relationship between pages, which can enhance ranking. Breadcrumbs improve both user experience and SEO by providing context for users and search engines alike. They give users a way to navigate back to higher-level pages, which reduces bounce rates and encourages further engagement.For SEO, implementing breadcrumb schema markup makes it easier for search engines to understand the structure and hierarchy of your content. Breadcrumbs typically use internal links, and this helps pass link equity between pages, which boosts your site’s authority. Ensure your breadcrumbs are visible and accessible across all devices.
• XML Sitemap: A well-crafted XML sitemap helps search engines find all the pages on your site, including those that might be hard to find through regular internal linking. Ensure it is up to date and submitted to Google Search Console. An XML sitemap is essentially a roadmap for search engines, and keeping it updated is vital for ensuring new content gets indexed promptly.There are various plugins and tools available, like Yoast SEO, that can help you generate and maintain an XML sitemap. Regularly update your sitemap to include new pages and remove old ones. In addition to submitting it to Google Search Console, consider submitting it to Bing Webmaster Tools to cover other search engines.
• Robots.txt File: The robots.txt file controls what parts of your website search engines can or cannot crawl. Use it wisely to guide crawlers away from irrelevant sections, like admin areas. However, be cautious—blocking important pages inadvertently can hurt your rankings. Use tools like Google’s Robots.txt Tester to verify that search engines are not being blocked from critical pages.If your website has staging versions or duplicate content that should not be indexed, the robots.txt file is a helpful tool to control crawler access. However, remember that this file is a directive, not a mandate, so not all bots may comply. Sensitive information should not rely solely on robots.txt; consider server-side authentication instead.

Page Speed Optimization: Fast Sites Win Races

Page speed is an important ranking factor that significantly impacts user experience. A slow-loading website frustrates users and can lead to high bounce rates. Here’s how to boost page speed:

• Use a Content Delivery Network (CDN): A CDN stores copies of your site on servers worldwide, helping your site load faster for users regardless of their location. By caching content closer to end-users, CDNs reduce latency and server response times. Popular CDNs like Cloudflare, Akamai, and Amazon CloudFront can dramatically reduce load times, particularly for large, media-heavy websites.CDNs are also instrumental in preventing DDoS attacks by distributing traffic loads across multiple servers. This additional security layer ensures your website is both fast and protected from potential threats. Setting up a CDN typically requires configuration with your DNS settings, and many hosting providers offer integrated CDN solutions to simplify this process.
• Compress Images: Images account for a large chunk of most web pages, so optimize them using tools like TinyPNG, ImageOptim, or plugins like WP Smush. Use the WebP format, which provides high quality at a smaller size. Large images can slow down your page speed significantly, especially if they are not optimized for the web. Tools like TinyPNG help reduce the file size without compromising quality.Using the appropriate image dimensions is equally important. Avoid serving images that are larger than necessary; this wastes bandwidth and increases loading times. Lazy loading images is another strategy you can use—by deferring the loading of images that are not immediately visible, you can further improve perceived load times for users.
• Minify CSS, JavaScript, and HTML: Reducing the size of these files helps decrease load time. Tools like UglifyJS or plugins such as WP Rocket can help. Minifying removes unnecessary spaces, comments, and unused code, making your website leaner and faster. Reducing the number of JavaScript calls or using asynchronous loading also helps avoid render-blocking issues.Another useful approach is to combine CSS and JavaScript files. Instead of having multiple small files that require individual HTTP requests, combining them reduces request overhead and improves speed. However, be careful during the minification process as it can break poorly written code—always test on a staging environment first.
• Server Response Time: Opt for a quality hosting provider and regularly audit server performance to reduce server response time. Aim for a TTFB (time to first byte) under 200 milliseconds. Server response time is affected by several factors, including your hosting provider, traffic, server resources, and more. Investing in a high-performance hosting plan is often the quickest win for reducing server response times.Consider using server-side caching to further speed up response times. Services like Redis and Memcached help store frequently requested data in a cache, meaning users can access content without querying the database each time. If you’re running on WordPress, caching plugins like W3 Total Cache or WP Super Cache can help with this.
• Browser Caching: Implement caching to store some data on users’ devices, reducing the number of requests sent to your server during repeat visits. Browser caching can drastically reduce load times for repeat visitors. By caching elements like stylesheets, images, and JavaScript files, users don’t need to download the same resources every time they visit your site.Set appropriate expiry times for different types of content. For example, static assets like images can be cached for longer periods, while dynamic content might need shorter cache times. You can configure browser caching through your .htaccess file on Apache servers or directly within your server configurations.

Mobile Optimization: Be Responsive

Since Google uses mobile-first indexing, ensuring your site is fully optimized for mobile devices is crucial. Here’s how to optimize for mobile:

• Responsive Design: Use a responsive design that automatically adjusts to fit any screen size. Responsive web design ensures that your content adjusts seamlessly across all devices, from desktops to smartphones. Use flexible grids, media queries, and fluid images to create a consistent experience regardless of screen size.Google rewards sites that offer a positive mobile experience, so ensure your layout, fonts, and buttons are all easy to navigate on smaller screens. Additionally, test your mobile pages using tools like Google’s Mobile-Friendly Test to identify any issues that need fixing.
• Touch-Friendly Buttons: Make sure buttons are large enough and spaced out for easy tapping on touch screens. Nothing frustrates mobile users more than trying to tap on a link or button and accidentally clicking the wrong one. Design your buttons to have adequate padding and ensure links aren’t too close together.Ideally, buttons should be at least 48 pixels tall and wide, according to Google’s guidelines. This allows users to interact with your website comfortably. Using vibrant colors for buttons also helps them stand out and enhances the overall user experience.
• Simplify Navigation: Mobile users prefer fast access to key areas of your site, so simplify your navigation menus for ease of use. Avoid complex drop-down menus and make sure navigation is intuitive. Hamburger menus are a popular option for mobile sites, as they keep the interface clean while allowing access to all necessary links.Ensure critical information is readily available on the mobile version of your site. If users need to scroll endlessly or sift through numerous submenus, they will likely leave. Use sticky headers to keep important links visible, and always provide a search function to improve user navigation.
• Page Speed on Mobile: Mobile speed is particularly important, so use tools like Google’s PageSpeed Insights to identify issues specifically on mobile devices. Mobile users are more sensitive to speed issues because they often rely on slower network connections compared to desktop users. Ensure that your mobile pages load within 3 seconds to minimize bounce rates.Implement Accelerated Mobile Pages (AMP) where applicable. AMP is an open-source HTML framework that allows your pages to load almost instantly on mobile devices, enhancing user experience and boosting ranking potential. While AMP isn’t necessary for every site, it can be particularly useful for news or content-heavy websites.

Structured Data and Schema Markup

Structured data helps search engines understand the context of your content better. By using schema markup, you can provide additional details about your pages, leading to enhanced search results (e.g., rich snippets).

• Types of Schema: Add schema types like FAQ, HowTo, Product, Recipe, and more, depending on your website niche. Adding structured data specific to your industry allows you to stand out in the search results. For example, if you run an e-commerce store, adding Product and Offer schemas can display price, availability, and reviews directly in SERPs.For blog posts, using Article and BlogPosting schema types helps enhance visibility by providing publication dates, author names, and even images in search results. Implementing the right schema for each page ensures that search engines extract and display the most relevant information to users, increasing your CTR.
• Testing Schema: Use Google’s Rich Results Test or Schema.org’s validator tool to verify your structured data. Structured data errors can prevent your content from showing up in rich snippets, so testing is critical. Regularly monitor Google Search Console for any warnings related to schema markup, and fix them as needed.Schema implementation can be done manually by adding JSON-LD script tags directly into your HTML, or you can use plugins if you’re using CMS platforms like WordPress. Yoast SEO and Rank Math are great options that provide a user-friendly interface to add structured data without coding.
• Benefits of Schema: Structured data can improve click-through rates by making your SERP listings more visually appealing and informative. Rich snippets, such as review stars, product prices, or event times, make your listing stand out, which can significantly improve organic traffic.Beyond improved CTR, schema markup also helps voice search technology. With more users turning to devices like Google Home or Amazon Alexa, having structured data allows these devices to accurately pull information from your site, improving your chances of being the source for voice search queries.

Crawlability and Indexing

Crawlability refers to the ability of search engine bots to access the pages on your site. Here’s how to improve crawlability:

• Fix Broken Links: Use tools like Screaming Frog to identify broken internal or external links and fix them to maintain a seamless user experience. Broken links not only affect user experience but also waste your crawl budget. Fixing broken links ensures that link equity flows smoothly throughout your site.Regularly audit your website to find and fix broken links, especially after making significant changes to your site structure. Redirect any broken pages to relevant new content using 301 redirects to maintain authority and provide a better experience for users.
• Avoid Duplicate Content: Duplicate content can confuse search engines and negatively affect rankings. Ensure every page has unique content, and use canonical tags (rel=canonical) to specify the preferred version of similar pages. Duplicate content issues can arise from multiple URL parameters, HTTP vs. HTTPS, or even trailing slashes.Implement 301 redirects or the canonical tag to consolidate similar pages and prevent duplicate content issues. Another technique is to create a URL parameter tool within Google Search Console to tell Google how to handle specific URL parameters on your site, preventing them from generating duplicate pages.
• Create a Custom 404 Page: Instead of showing a generic error message, a custom 404 page can redirect users and encourage them to stay on your site. Custom 404 pages should offer helpful links back to important parts of your website, like the homepage or popular articles.Include a search bar and links to popular categories so users can easily navigate to other parts of your site. A well-designed 404 page can even become an opportunity for branding by incorporating humor or creativity to lighten a user’s disappointment when they don’t find the page they were looking for.

Competitor Analysis and Keyword Gap Analysis

To stay ahead of the competition, it’s crucial to analyze competitors and perform a keyword gap analysis. Here’s how to go about it:

• Competitor Keyword Analysis: Identify competitors in your niche using tools like Ahrefs or SEMrush. Analyze the keywords they rank for, and compare them with your own keywords. This step allows you to understand the differences in keyword strategy and where you might be missing out.Start by identifying 3-5 of your top competitors, preferably those ranking above you for target keywords. Input their domains into a tool like Ahrefs or SEMrush and extract a list of their high-ranking keywords. Compare these keywords to the ones you’re already targeting and determine any missed opportunities.Pay attention to competitor content that ranks well and examine the keywords used within that content. Identify keywords with significant search volume that you’re not currently targeting. Competitor keyword analysis isn’t just about finding gaps; it also gives insights into the types of content and structure that appeal to your audience.
• Find Keyword Gaps: Use Ahrefs, Moz, or SEMrush to identify keywords where your competitors rank, but you do not. This is a great opportunity to create content that targets those keyword gaps and closes the competitive divide. A keyword gap analysis helps prioritize content creation based on gaps that are likely to yield the best return.Start by generating a side-by-side comparison of keyword rankings between your site and competitors. Identify keywords where competitors rank in the top 10 while your site isn’t ranking at all. These are keywords you should consider focusing on. Create content that targets these keywords, ensuring it offers more value than the existing top-ranking content.Look for low-difficulty keywords that your competitors are ranking for. Such keywords are often easier to rank for, providing a high return on investment with relatively less effort. Using a keyword gap tool within SEMrush or Ahrefs makes this process more streamlined.
• Content Opportunities: Look at the content types competitors are using. Are they creating in-depth guides, videos, or infographics that outperform yours? Plan and improve content to meet or exceed their value. Competitor analysis isn’t just about keywords—it’s also about understanding what formats and topics work well.Examine the type of content that ranks well for your target keywords. Are there multimedia elements such as video, infographics, or interactive tools that make competitor content more engaging? Assess the quality and depth of competitor content and aim to improve upon it by adding unique insights, more up-to-date data, or enhanced user engagement tools.When identifying content opportunities, consider how to add new angles to existing topics. If your competitor has a popular “how-to” guide, consider adding additional visuals, downloadable resources, or even conducting interviews with industry experts to boost the credibility and engagement of your own version.
• Analyze Backlinks: Backlinks are critical for ranking, and analyzing where your competitors are getting their backlinks can help you identify potential opportunities for your own website. Tools like Ahrefs, Moz, and SEMrush can help you see which sites are linking to your competitors.Look for high-quality backlinks that point to competitor content similar to yours and reach out to those sites. Highlight the value your content adds and provide a reason for them to link to your site. Building relationships and guest blogging can be effective strategies for getting quality backlinks.Additionally, track new backlinks that your competitors acquire. Keeping tabs on their link-building activities can help you stay competitive and discover link-building opportunities before they become mainstream.

Multilingual SEO: Optimizing for Multiple Languages

If you serve an international audience, implementing multilingual SEO is key to growing organic traffic:

• Hreflang Tags: Implement hreflang tags to inform search engines of language variations for pages. This prevents duplicate content issues and helps serve the right version of your page to the right audience. Hreflang tags are essential for distinguishing between country and language versions of similar content, ensuring that users in each region see the appropriate version.For example, if you have both an English and a French version of your site, you need to use the appropriate hreflang tags (en for English and fr for French). This lets search engines know that these pages are variations of the same content and should be shown to users in the correct regions. Implementing hreflang is more straightforward if you use a plugin (such as Hreflang Tags Lite) on WordPress or manually update your HTML for each language version.
• URL Structure: Use distinct URLs for each language version. For instance, use example.com/en/ for English and example.com/fr/ for French. This creates clear distinctions between languages, which is important for SEO and for user experience. Different URL structures such as subdirectories (/en/), subdomains (en.example.com), or even separate domains (example.fr) can be used to effectively segregate content based on language or region.A consistent URL structure helps users and search engines understand what content belongs where. Consider using a subdirectory structure when the languages share many similarities in terms of target audience and content type. On the other hand, subdomains are better suited when you have a diverse audience or significant content differences between language versions.
• Translation Quality: Avoid relying solely on automated translation tools; always have content reviewed by a native speaker to ensure accuracy. Automated translations often miss subtle nuances and can lead to awkward phrasing that diminishes credibility. A native translator can make your content engaging and culturally appropriate.Content should also be localized—this means adapting not only the language but also adjusting metrics, currency, and references to cultural elements. A blog post with statistics relevant to the U.S. audience, for instance, should have local statistics when translated for another country. This approach makes your content more relatable and authoritative for the target audience.
• Localized Content: Customize your content for local audiences by understanding cultural nuances. Even images, currency, and local holidays can play a role in localization. For example, references to Thanksgiving won’t resonate with users in Europe, but adding in information about regional holidays can.Be mindful of keywords when translating content. Perform separate keyword research for each region to understand what users are searching for locally. Often, literal translations of keywords don’t have the same search volume in a different language. Use tools like Google’s Keyword Planner, SEMrush, or Ahrefs to perform keyword research for each language.

On-Page HTML Optimization

On-page HTML elements directly impact your SEO. Here are the elements to focus on:

• Title Tags: Your title tag is one of the most important on-page SEO factors. Include your target keyword, and keep it under 60 characters for optimal display. A compelling title tag not only helps with SEO but also encourages users to click through from the SERP.Make your title tag descriptive yet concise. Add numbers where applicable (e.g., “10 Tips for Faster Page Load”) to capture attention, or use powerful, action-oriented words that align with user intent. Each page should have a unique title tag, tailored to its content. Avoid keyword stuffing, but try to incorporate your main keyword close to the beginning for emphasis.
• Meta Descriptions: Though not a direct ranking factor, meta descriptions can significantly impact your click-through rate (CTR). Write compelling descriptions between 150-160 characters that clearly explain the page content. Incorporate target keywords naturally without overstuffing them.Use meta descriptions to address the user’s problem and explain how your page solves it. A well-written meta description with a strong call to action (e.g., “Learn more about improving your page speed today”) can boost engagement. Meta descriptions should be unique for each page to avoid duplication and maximize CTR opportunities.
• Header Tags (H1, H2, H3): Use headers properly to structure your content and make it easy for users and search engines to read. Use only one H1 tag per page and include your main keyword. The H1 tag should give a clear indication of the topic of the page, while H2 and H3 tags are used for subtopics, making it easier to navigate.Structured headers not only improve readability but also allow search engines to understand the context and hierarchy of your content better. Break content into smaller sections under appropriate header tags. Whenever applicable, incorporate relevant secondary keywords naturally into these headers to enhance topical relevance.
• Image Alt Attributes: Always include alt text for your images, describing them in a way that relates to the content. This not only helps visually impaired users but also helps search engines understand your content better. Alt text provides an additional opportunity to include keywords and should clearly explain what the image represents.For example, instead of using “image1.png” as your alt attribute, use something descriptive like “woman practicing yoga in park.” Avoid keyword stuffing, and keep your descriptions natural. Ensure every image has alt text, especially if it conveys important information or context related to your content.

Canonicalization: Preventing Duplicate Content

Duplicate content can be harmful to SEO, especially if you have pages with similar content (e.g., product pages or URLs with multiple parameters). To avoid this:

• Canonical Tags: Use canonical tags (rel=canonical) to tell search engines which version of a URL is the main one. This helps consolidate signals to a single preferred version, preventing dilution. Canonical tags are especially important in e-commerce where the same product may appear in multiple categories, potentially creating multiple URLs for the same content.Implement canonical tags consistently across your site, and test them using tools like Screaming Frog or Google Search Console. When adding canonical tags, always reference the most relevant and highest authority page to benefit from consolidated ranking signals.
• Consolidate Pages: If you have similar pages, consider consolidating them or using 301 redirects where applicable. For instance, if you have two blog posts covering very similar topics, merge them into one comprehensive guide and use 301 redirects to direct users and search engines from the old URLs to the new one.By consolidating content, you create a more authoritative resource, improve rankings, and eliminate the risks associated with duplicate content. Regularly audit your website for pages with overlapping topics and decide whether it’s better to merge, redirect, or rewrite the content to provide additional value.

HTTPS and Site Security

Google prioritizes secure sites in its rankings, so it’s critical to ensure your website uses HTTPS. Not only does HTTPS improve security, but it also builds trust with your visitors.

• SSL Certificate: Get an SSL certificate and migrate your site to HTTPS. Ensure that all internal links and redirects point to the secure version of your pages. Migrating to HTTPS involves updating your internal linking structure, ensuring canonical tags point to the HTTPS version, and updating any external scripts or resources to load securely.SSL certificates can be obtained through many hosting providers for free (e.g., Let’s Encrypt) or through premium providers for enhanced security. After migration, use tools like SSL Labs’ SSL Test to confirm that your implementation is correct and identify any mixed content issues that need fixing.
• Mixed Content Issues: Make sure that all content (scripts, images, videos) loads over HTTPS to avoid mixed content warnings that can hurt user experience. Mixed content occurs when a page secured with HTTPS contains elements that are still loaded over HTTP, which can undermine the security benefits.Use browser developer tools or plugins like Really Simple SSL (for WordPress) to identify and update any mixed content. Updating all assets to load over HTTPS ensures your users enjoy a fully secure browsing experience, which in turn fosters trust and reduces the chances of security warnings that might deter potential customers.

Internal Linking Strategy

Internal links help distribute page authority throughout your site and provide a clear path for crawlers to follow.

• Anchor Text Optimization: Use descriptive anchor text that includes keywords to help Google understand the context of the link. Anchor text that is clear and descriptive helps both users and search engines know what to expect from the link. Avoid generic terms like “click here” and instead use specific phrases like “learn more about content marketing.”When creating anchor text, focus on natural language that fits the context of the link. Overuse of exact-match anchor text can come across as spammy and should be avoided. Diversify your anchor texts by using related phrases and synonyms to provide a natural linking pattern.
• Orphan Pages: Ensure no pages are left orphaned (i.e., no links point to them). Every important page should have multiple internal links pointing to it. Orphan pages are difficult for search engines to discover, which means they may not get indexed properly, reducing their chances of ranking.Regularly audit your site for orphan pages and incorporate internal links from relevant content. Linking contextually within your content not only helps orphan pages get indexed but also creates a better experience for users by guiding them to related resources.
• Contextual Linking: Link from related content to guide users through a logical flow of information, enhancing UX while also signaling content relevance to search engines. Contextual linking involves adding links within the content body to relevant articles or resources, providing users with opportunities to explore more on a given topic.When adding internal links, ensure they are helpful and provide additional value. Excessive or irrelevant linking can confuse readers and may be penalized by search engines. Keep your internal links meaningful and make sure they direct readers to useful pages that align with their needs and expectations.

Technical Audits and Regular Monitoring

An essential part of technical SEO is conducting regular audits and using tools to monitor the health of your site.

• Google Search Console: This tool is indispensable for diagnosing technical issues, identifying crawl errors, and finding out how well your site is performing. Use Google Search Console to monitor your indexing status, see which pages have issues, and request reindexing for new or updated pages.Google Search Console also helps identify mobile usability issues, security issues, and manual penalties. Regularly checking for issues in Search Console ensures that you catch problems early before they negatively impact your rankings.
• Site Audit Tools: Tools like Screaming Frog, Ahrefs, SEMrush, and Moz can help identify technical issues like duplicate content, broken links, slow pages, and missing metadata. Run comprehensive site audits regularly to ensure that your website is in optimal health.These tools also provide insights into page depth, which refers to the number of clicks it takes to reach a page from the homepage. Important content should be no more than 2-3 clicks away, as deeper pages are harder for users and search engines to find.
• Set Up Alerts: Use tools like Ahrefs Alerts to keep tabs on sudden changes in backlinks or content performance, indicating potential technical issues. Alerts can be helpful for identifying problems before they become significant, such as a sudden drop in traffic that might indicate a crawling or indexing issue.Setting up regular automated reports from your site audit tools helps stay proactive. Whether it’s a drop in keyword rankings, crawl errors, or a rise in broken links, receiving timely notifications can help you act quickly to maintain your website’s health.

Managing Crawl Budget

Your crawl budget is the number of pages that search engines crawl on your site during a given period. If your website is large, managing the crawl budget becomes important.

• Consolidate Thin Content: Pages with thin content should be either improved or consolidated to improve crawl efficiency. Thin content provides little value and can negatively impact SEO. Consider merging several thin pages into one comprehensive resource, which not only improves crawl efficiency but also increases page authority.Remove any low-value pages that do not contribute to your overall SEO strategy. For e-commerce websites, this might involve combining similar product pages or adding unique content to categories with limited descriptions.
• Use Robots.txt Wisely: Block pages that aren’t useful for search engines, like thank-you pages or unnecessary admin pages. Using robots.txt to manage your crawl budget helps prioritize which pages search engines should focus on.However, avoid blocking pages that generate traffic or contribute to conversions. The idea is to reduce unnecessary crawls to non-essential pages while ensuring all value-driven content is accessible. Use the robots.txt Tester tool in Google Search Console to confirm that your settings are correctly configured.
• Faceted Navigation: Websites with faceted navigation can create an exponential number of URLs. Use robots.txt or noindex tags to limit unnecessary crawling. Faceted navigation often leads to duplicate content or multiple versions of a page, wasting your crawl budget.Use URL parameters effectively and consider implementing canonical tags to point to the preferred version of pages generated through faceted navigation. This helps maintain an organized crawl path and prevents the dilution of link equity across numerous similar pages.

Conclusion

Technical SEO forms the backbone of a successful SEO strategy. By improving your website’s structure, optimizing page speed, conducting thorough competitor analysis, implementing multilingual SEO practices, and ensuring your HTML is clean and optimized, you provide the essential infrastructure that search engines need to rank your content effectively.

Each of these technical aspects might seem challenging, but the benefits of improving them cannot be overstated. An easy-to-crawl, fast-loading, well-structured, and highly optimized website will not only keep search engines happy but also provide users with a seamless experience—leading to more conversions and better rankings.

Technical SEO may seem like a lot of work, but the rewards are more than worth it. Start by conducting a technical audit and work through the improvements outlined above—soon, you’ll see the technical barriers to success begin to crumble, leaving you with a well-optimized site that gets results.