Gift Card Template
A Gift Card Template is the visual design used to present a digital gift card to the recipient—typically in the form of an email, a PDF attachment, or an on-screen display. Templates define the layout, colors, imagery, and text that wrap around the gift card code and balance, turning a simple code into a branded, gift-worthy experience.
Why templates matter
The template is the recipient’s first impression of the gift card. A well-designed template conveys professionalism, reinforces brand identity, and makes the gift feel special. A poorly designed or generic template can diminish the perceived value of the gift and reduce the likelihood that the card will be redeemed.
Common template types
- Email templates: HTML-based designs delivered via email. The most common format for digital gift cards.
- PDF templates: Printable designs that the buyer or recipient can download and print at home.
- On-screen templates: Web-based displays shown in the customer’s account or on a dedicated redemption page.
- Seasonal/themed templates: Designs tied to specific occasions—birthdays, holidays, thank-you notes—that the buyer selects during purchase.
Customization in WooCommerce
Most WooCommerce gift card plugins come with a set of built-in templates and allow store owners to customize colors, logos, and text. Advanced plugins let the buyer select a template during purchase, add a personal message, and even upload a photo. For deeper customization, store owners can override the plugin’s email template by copying it into their theme’s woocommerce/ directory and editing the HTML.
Design best practices
- Keep the design mobile-responsive—most gift card emails are opened on phones.
- Make the code and balance prominently visible—don’t bury them in the design.
- Include a clear call-to-action button linking to the store.
- Provide redemption instructions directly in the template so the recipient knows exactly how to use the card.