Physical Gift Card
A Physical Gift Card is a tangible card—typically made of plastic or heavy card stock—that holds a prepaid monetary value. The card features a unique code (printed, embossed, or hidden under a scratch-off panel) which the recipient enters online at checkout to redeem the balance. Physical gift cards are popular for in-person gifting and retail environments.
How they differ from digital cards
While digital gift cards are delivered electronically and available instantly, physical cards require manufacturing, inventory management, and shipping (or in-store pickup). This adds fulfillment complexity but also provides a tangible, “giftable” object that many customers prefer—especially for holidays and special occasions where presentation matters.
Selling physical gift cards online
When selling physical gift cards through a WooCommerce store, the workflow differs from digital cards. The card is treated more like a shippable product: it goes through standard fulfillment (picking, packing, shipping). The code can be pre-printed on the card during manufacturing and activated at the time of purchase, or it can be generated and applied to a blank card during fulfillment.
Key considerations
- Inventory: You need to stock blank or pre-loaded cards. Track physical inventory alongside digital balance records.
- Activation: Cards should only become active (spendable) after purchase is confirmed, to prevent theft and fraud.
- Shipping: Factor in shipping time and cost. Offer expedited options before major holidays.
- Omnichannel: If you have both a physical store and an online store, ensure the card code works in both environments.
- Design: A well-designed card reinforces brand identity and elevates the gifting experience.