On‑page SEO

On‑page SEO (also known as “on-site SEO”) is the practice of optimizing individual web pages to improve their ranking relevance and visibility in traditional search engines and AI-driven platforms like chatbots and LLMs. It encompasses content structuring, keyword placement, meta tags, internal linking, URL optimization, image alt text, schema markup, and improving user experience metrics such as page speed, mobile usability, and dwell time.

In 2025, the scope of on‑page SEO extends to generative and answer engine optimization (GEO and AEO), meaning content should not only rank on search engine results pages but also be structured to be directly sourced or cited by AI systems like ChatGPT or Google’s Search Generative Experience.

Key tasks include:

• Crafting clear title tags and meta descriptions that match intent and entice clicks
• Structuring content using headings (H2/H3), bullet points, and short paragraphs
• Using descriptive, keyword-rich URLs and internal links to guide users and search engines
• Optimizing images (alt text, compression) and ensuring fast page loading speeds and mobile friendliness

Crafting high-quality, user-focused content aligned with intent and trending AEO/GEO strategies is critical for both traditional SEO performance and emerging AI visibility platforms.